Just like every food product has a nutritional table to inform about its ingredients, we used the idea and developed it further into a Sustainability Facts Chart. The goal is to give transparency about our products’ origin, impact, composition & characteristics. It is not only a way of communicating transparently, but also a tool to keep us accountable to continuously learn and do better.
We measure our sustainability according to the triple-bottom-line approach of environmental, economic and social implications in sustainability.
Since the fashion industry is one of the most polluting industries, we are very cautious on what materials we use and how much water and energy they need, as well as, how far we transport our products.
We focus on how we are economically impacting the people we work with. Especially, when we work with marginalized groups or in countries with lower wage standards.
We are very optimistic about the overall value-add that our business and its messaging can have on individuals and society as a whole. We want to live and lead with the values that saenguin portrays.
The life cycle of a garment describes the various life stages, i.e. first hand, second hand… recycling, a product can go through. While we create first-hand products, we also work on efforts and incentivize our customers to give the products various lives, by giving it to a friend, donating it and eventually recycling. The infinity sign symbolizes that our garments will never end up on landfills or incineration camps.
We currently produce in Europe in order to keep the logistics footprint low for our main markets.
The shell fabric is used on the outside of the product. Careful selection with a focus on its production origin as well as functionality & sustainability is permanent as it is the main component of the product.
Lining is the inside fabric of the product. We use recycled and upcycled materials.
The careful selection of our suppliers also includes buttons, working with innovative and sustainable solutions to get the finishes we want, while making sure they are sustainably produced.
Zippers are a product that is tricky to produce sustainably since usually only the plastic outside parts will be recycled. For future production we are focused on finding design solutions that minimize the use of zippers as a closing mechanism.
The most used fabric in fast fashion is cotton, which is very water and energy intensive. Our shell fabric (Tencel) uses natural fibres made from wood, which use not even 1/10 of the water that cotton would need.
It depicts the total distance covered by our garments right from its origin as fabric to production into garments to warehousing. We save on unnecessary transport miles by sourcing as close as possible to our production unit.
The CO2 emissions are based on fabric production as well as the transport km. Since we use a fabric that uses low amounts of electricity (roughly 10% of what cotton would use). We also make a conscious effort to purchase fabrics that are produced close to our production facility. Soon, the mills will be run with 100% renewable energy.
Cutting the fabrics during production, creates excess fabric. We optimize the cutting process for low waste and we aim to take back as much waste as we can to prevent them being incinerated or landfilled.
All our fabrics are either made up of recycled, upcycled material or biodegradable material.
Fast Fashion on average produces final products, of which 35% end up on landfills or get burned. We incentivize our customers to add to the life cycle of our products and give them to charities or to upcycle the products.
In general fast fashion brands provide an average wage of $96/month to garment workers in countries like India & Bangladesh. We produce in higher-wage countries like Lithuania, where the average salary is around $300-664/month.
It has been estimated that the largest fast fashion brands have recorded a loss of over $100 Bn. due to their inability to recycle fabric waste. In contrast, we are trying to incorporate the practice of recycling the majority of the waste we generate.
The cost of buying is calculated by the number of times you repurchase due to damage to the garment. By buying consciously and buying products that are durable, you reduce the cost of buying.
We make a conscious effort to support female leaders by choosing production partners and suppliers that are female-led and/ or make an effort to economically empower women.
We would like to believe that we can have an impact with our brand and message by inspiring women to step up and lead. We are continuously creating programs and social change measures to further the advancement of women into leadership roles in business, politics & law.